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 Form 2 business studies: Communication online lessons

The communication process

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Answer Text:
The Communication process:
i) The sender/communicator
This is the person from whom the message originates. He/she encodes the message i.e. puts the message in the communicative form.
ii) Message
This is the information to be sent. It is the subject
matter of communication and may contain words, symbols, pictures or some other forms which will make the receiver understand the message
iii) Encoding; This is the process of expressing ones ideas in form of words, symbols, gestures and signs to convey a message iv)Medium/channel; This refers to the means used in communicating. This could
be in the form of letters, telephones and emails among others.
v)The receiver; This is the person for whom the message is intended. The receiver decodes the message for proper understanding.
vi)Decoding; This is the process of interpreting or translating the encoded message to derive the meaning from the message
vii) Feed-back; This refers to the reaction of the receiver of the message. This maybe a reply /response which the receiver sends back to the sender.
The above can be represented in a diagram as shown below;
figcommunication3182020847.JPG


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