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 Form 2 business studies: Communication online lessons

Vertical communication:purpose of downward communication and upward communication

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Answer Text:
Vertical communication
This is where messages are passed between a senior and her/his juniors in the same organizations
Vertical communication can be divided into two parts -Downward communication -Upward communication
-Downward communication-This is a communication process which starts from the top manager to her/his juniors. This can be informed of:
-Training juniors
-Evaluating performance
-Delegating duties
-Solving the problems facing workers
-Inspiring and motivating the juniors(giving rewards)
-Upward communication-This is a communication process that starts from the juniors to the seniors and maybe in the form of:
-Submitting reports
-Giving suggestion
-Submitting complaints a grievances
-Making inquiries


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