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 Form 3 Business Studies: Chain of distribution online lessons

Meaning of chain of distribution

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Answer Text:
Meaning of chain of distribution.
- Distribution is the process through which goods produced by firms move to final consumers.
- Channels of distribution refer to a path products follow from producer to the final consumer.
- There are various paths that can be used for the goods to reach the final consumer as illustrated below.
figchain21720201553.JPG


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