Factors which would make a producer to sell his goods directly to customers.
Factors which would make a producer to sell his goods directly to customers.(i) Where producer has financial strength.(ii) Accessibility near the market.(iii) Where goods are perishable.(iv) Where the producer wants to keep prices low.(v) Where there is need for immediate feedback or information.(vi) If the quantities of products are small.(vii) If the goods are very expensive.(viii) If goods are very sensitive.(ix) If level of completion is low.(x) For profit maximization.