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 Form 3 Business Studies: Chain of distribution online lessons

Role of Intermediaries in the channel of distribution.

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Answer Text:
Intermediaries in the channel of distribution.
- Role of intermediaries in the distribution chain include:
(i) Provide link between producers and consumers.
(ii) Break the bulk.
(iii) Provide transport and storage.
(iv) Provide varieties to consumers.
(v) Provide finance to producers.
(vi) Product promotion.
(vii) Risk taking.
(viii) Assist in research.


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