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 Form 3 business studies revision questions and answers set 4

Bidii electronic ltd has been considering adopting personal selling for its product promotion. Advise the company on five circumstances under which this method would be the most appropriate.

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Answer Text:
- When introducing a new or improved product.
- When the product is tailor made.
- When the demonstration is needed.
- If the market is concentrated.
- When immediate feedback is needed.
- When the firm has adequate resources


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