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 Form 3 business studies revision questions and answers set 1

Outline four ways in which nature of goods influence the channel of distribution

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Answer Text:
-Fragile goods require short channel to reduce chances of damages
-Perishable goods also require short channel for they must be delivered before they get bad
-High cost goods require direct channel of distribution
-Bulky goods like timber may use long channel as they may not go bad
-Urgently required goods require short channels to avoid delays