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 KCSE business studies paper 2 revision questions and answers set 6

Fatuma holdings participated in Abu Dhabi international trade fair eight months ago. Over the last five months she realized that her sales volume have increased by 120%. Explain five reasons behind this trend

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Answer Text:
-High attendance at trade fair which comprised of potential customers
-Displayed impressive products to the people
-Proper pricing of products or affordable prices.
-Culturally acceptable products
-Low competition
-Good or attractive presentation
-Attractive terms of trade
-Lowered the price of the product.


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