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 KCSE business studies paper 2 revision questions and answers set 5

Explain five factors an entrepreneur should consider when evaluating a business opportunity.

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Answer Text:
-market evaluation in terms of peoples interests, ability and level of buying
-profitability that is considering the amounts of profit to be made
-Business potential for future growth in terms of
expansion of the business or opening new branches
-The suitability of the business by considering the strengths and weaknesses
-The risks involved in the business to determine whether to venture into the business or not
-Legal requirements governing the types of business
-Environmental factors like social background infrastructure
-break-even period that is how long the business will take before it can be self supporting or self financing


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