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 KCSE business studies paper 2 revision questions and answers set 3

Explain five factors that may influence a firm’s decision on what products to produce

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Answer Text:
-Consumer tastes:Should produce what the consumers prefer
-Availability of technology:a firm should produce a product based on the available technology
-Government policy: a firm should produce a product the does not violate the government policies
-Availability of raw materials: a firm should produce a product whose raw materials are readily available
-Consumers cultural beliefs and practices: should produce a product based on
the culture in the surrounding area


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