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 Form 1 Business Studies online lessons on entrepreneurship

Meaning and examples of market gaps

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Answer Text:
Meaning and examples of market gaps
-A market gap refers to an unsatisfied need in the community. Examples:
-poor quality of products in the market
-Poor service delivery to the customers
-High prices of products in the market
-Lack of variety of goods and services
-Shortage of products in the market
-Unavailability of a given product in the market.


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